Premium athleisure brand ‘Outdoor Voices’ has selected actress Kim Yoo-jung as its brand model and unveiled its first pictorial with DAZED’s November issue.

Outdoor Voices said it was drawn to Kim Yoo-jung’s multifaceted charm, showcased through her wide acting range in the recent buzzworthy tvN drama “100 Days of Lies.” The brand added that her commitment to a healthy lifestyle—enjoying exercise and travel in everyday life—aligns with the values it pursues, which is why she was chosen as its model.

In the pictorial, Kim Yoo-jung put Outdoor Voices’ FW collection into her own style. Against the backdrop of downtown Singapore, she captured scenes of light strolls and leisurely downtime through a range of poses and styling, revealing a fresh charm and a different mood from her usual image.

She completed a casual yet stylish look by pairing a headband with the brand’s signature blue classic-logo NY sweatshirt set. From a look featuring a bra top and flare-fit leggings topped with a lightweight down jacket to styling that matched a charcoal half-zip over a vest with a leggings set, she presented refined athleisure outfits.

She also wore popular brand items such as the OV Flag wool knit sweater, Grid Fleece hoodie, and Boa Fleece jacket.

To celebrate Kim Yoo-jung’s appointment as its model, Outdoor Voices will run a pop-up store for three days from November 6 to 8 at Heights Exchange on B2 of The Hyundai Seoul. The space will feature the FW collection worn by Kim in the pictorial, along with various promotions including discounts, purchase gifts, and customer-participation gift events.

On the official online store, items worn by Kim Yoo-jung will be offered at a 10% discount for about two weeks. The collection will also be available at the Hannam flagship store and Lotte Department Store’s Busan Main Branch.

Outdoor Voices is a brand founded in New York in 2013 by Tyler Haney, and it officially launched in Korea in September 2025—the first in Asia. Guided by its “Doing Things” philosophy, the brand champions an active lifestyle and offers casual and athleisure wear that balances functionality and design.